dc.contributor.author | Ronald, Ronald | |
dc.contributor.author | Amelia, Amelia | |
dc.date.accessioned | 2019-07-10T11:37:46Z | |
dc.date.available | 2019-07-10T11:37:46Z | |
dc.date.issued | 2017-07-06 | |
dc.identifier.issn | 2223-5078 | |
dc.identifier.uri | http://hdl.handle.net/123456789/1383 | |
dc.description.abstract | From year to year, modern retail business has changed quite drastically and by that we
can see new retail businesses. Nowadays, retail businesses in Indonesia is having a drastic
increase and we can know this is happening because of the Indonesian’s character where they
do thing such as shopping for their “holiday”. One of the developing supermarket, Giant.
Now their shares is owned by Hero Supermarket Group. In August 2010, they opened 46
Giant hypermarket and 104 supermarkets in Indonesia.
The purpose of this research is that to know what is the effect of the store
image, the quality of the service and brand image to the decision of the customer buying. This
research is a causal research. This research uses quantitative method and using SPSS to
process the data. The collection of data is using questionnaire to 200 respondents with the
characteristics of gents and ladies with the age between 18 to 60 years old, and once bought
anything in Giant Private Label in the last 3 months in Indonesia | en_US |
dc.language.iso | en | en_US |
dc.publisher | Society of Interdisciplinary Business Research | en_US |
dc.relation.ispartofseries | Vol. 6 No. 4; | |
dc.subject | Store Image | en_US |
dc.subject | Service Quality | en_US |
dc.subject | Brand Image of Private Label | en_US |
dc.subject | Buying Intention Private Label | en_US |
dc.title | How to Create Sustainability for Modern Retail through Private Label: Case Study for Giant Supermarket in Indonesia | en_US |
dc.type | Journal | en_US |