The effect of product awareness and perceived quality towards purchase intention through perceived risk and trust on customers of Indomaret and Alfamart in Surabaya

Abstract

Currently, the Government of Indonesia has started to execute several policies in order to give more protection the environment. One of them is by regulating the policy of paid plastic bags which started since February 21, 2016, the same day where the National Trash Care Day was established. Along with the paid plastic bag policy, it will encourage customers to switch to shopping bags that can be repeatedly used and environmentally friendly. One of the efforts that can be done by the Indonesian retail industry is by offering environmentally friendly shopping bags at their sores. The study will develop the concept of green marketing in government policy that seeks to change the consumption patterns of Indonesian people to use plastic bags that are harmful to the environment. This research will use the quantitative approach by using multiple regressions through SPSS 16 software. The sample of this research is 300 respondents residing in Surabaya with non-probability sampling technique. Sampling method used in this research is purposive sampling. After collecting the data and data processing, all hypothesis are accepted.