dc.contributor.author | Gunawan, Hananiel M. | |
dc.contributor.author | Soedibyo, Yolanda | |
dc.date.accessioned | 2019-08-27T07:29:52Z | |
dc.date.available | 2019-08-27T07:29:52Z | |
dc.date.issued | 2017-09-01 | |
dc.identifier.issn | 2320-5407 | |
dc.identifier.uri | http://hdl.handle.net/123456789/1468 | |
dc.description.abstract | Currently, the Government of Indonesia has started to execute several
policies in order to give more protection the environment. One of them
is by regulating the policy of paid plastic bags which started since
February 21, 2016, the same day where the National Trash Care Day
was established. Along with the paid plastic bag policy, it will
encourage customers to switch to shopping bags that can be repeatedly
used and environmentally friendly. One of the efforts that can be done
by the Indonesian retail industry is by offering environmentally friendly
shopping bags at their sores. The study will develop the concept of
green marketing in government policy that seeks to change the
consumption patterns of Indonesian people to use plastic bags that are
harmful to the environment.
This research will use the quantitative approach by using multiple
regressions through SPSS 16 software. The sample of this research is
300 respondents residing in Surabaya with non-probability sampling
technique. Sampling method used in this research is purposive
sampling. After collecting the data and data processing, all hypothesis
are accepted. | en_US |
dc.language.iso | en | en_US |
dc.publisher | International Journal of Advanced Research | en_US |
dc.relation.ispartofseries | Vol 5. No. 9; | |
dc.subject | Paid Plastic Bags | en_US |
dc.subject | Green Marketing | en_US |
dc.subject | Purchase Intention | en_US |
dc.title | The effect of product awareness and perceived quality towards purchase intention through perceived risk and trust on customers of Indomaret and Alfamart in Surabaya | en_US |
dc.type | Journal | en_US |