DETERMINACY OF ACTUAL USAGE THROUGH BEHAVIORAL INTENTION CIMB NIAGA AIR ASIA BIG CARD

Abstract

Since its launched in 2014, the number of CIMB Niaga AirAsia BIG Card’s users increased continually. Now, the number of users has reach millions of consumers. Therefore, this study aims to analyze the effects of perceived usefulness, perceived ease of use, compatibility, personal innovativeness and social influence to behavioral intention and the effect of behavioral intention to actual usage. The results of this study can be used by Cimb Niaga to develop the best strategy in order to increase the number of users and actual usage of CIMB Niaga AirAsia BIG Card. This study uses quantitative approach with (SEM) technique and AMOS 20.0 program. Questionnaires were distributed to 180 respondents who used as a sample in this study using non probability sampling and snowball sampling’s method. The result of this study shows that perceived usefulness, personal innovativeness and social influence have positive and significant effects on behavioral intention. Perceived ease of use and compatibility has positive but insignificant effects on behavioral intention. In addition, this study also found that behavioral intention has positive and significant effects on actual usage of CIMB Niaga AirAsia BIG Card in Surabaya