ANALISIS PENGARUH VARIABEL SERVICESCAPE TERHADAP OVERALL QUALITY OF LIFE MELALUI VARIABEL AFEKSI PADA PELANGGAN RESTORAN DOMICILE KITCHEN & LOUNGE DI SURABAYA

Abstract

The Food and Beverage Industry is a priority sub-sector in 2018. The subsector is expected to be the driving force for achieving the non-oil and gas industry growth target in 2018, which is 5.67 percent. Along with the growth of the food and beverage industry in Indonesia, the emergence of various restaurants targeting various segments. Domicile Kitchen & Lounge is one restaurant that has a segment for the upper middle class that was established in 2014 in Surabaya. Domicile combines an equivalent concept between dinning experience and design and ambience that supports everything. Domicile has a variety of western and asian fusion menu choices and comes with a choice of homemade dessert (http://dataresto.com, downloaded on July 12, 2018). The results showed that the greatest regression coefficient was shown by the effect of communicative staging on customer emotion, which was 0.424. Next is the influence of subjective wellbeing on overall quality of life that is equal to 0.370. Then the influence of satisfaction on overall quality of life is equal to 0.336. Next is the influence of substantive staging on customer emotion with a regression coefficient of 0.272. Next is the influence of satisfaction on subjective wellbeing that is equal to 0.254, and the last is the influence of customer emotion on satisfaction with a regression coefficient of 0.235