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ANALISIS PENGARUH IMAGE DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY MELALUI TRUST DAN CUSTOMER SATISFACTION PADA ARTTOUR TOUR AND TRAVEL SERVICES DI SURABAYA DAN SIDOARJO

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dc.contributor.author YUDHISTIRA, ADIANSA
dc.date.accessioned 2019-10-04T04:02:51Z
dc.date.available 2019-10-04T04:02:51Z
dc.date.issued 2019-01-07
dc.identifier.uri http://hdl.handle.net/123456789/1510
dc.description.abstract Tourism is a fast-growing industry and also prospective to the future. Many emerging companies engaged in tourism. According to Muljadi (2009: 13) there are tourism facilities and infrastructure. Included in tourism facilities include Travel Agents, tourist transport companies, accommodation companies, hotels, restaurants and tourist attractions. Whereas those included in tourism infrastructure include airport, sea-port, land transportation, terminals, stations, telecommunications systems, health services, and security. Of the 180 respondents, most of the ages of ArtTour Tour and Travel Services customers in Surabaya and Sidoarjo were 62.2% or 112 respondents were aged 18-35 years namely generation Y or generation of mellennials (Solomon, 2009) whereas according to Kotler (2008) this age was categorized as age from adulthood which at this age consumers are assumed to be the age that has a high level of lifestyle and high consumption patterns as well. The largest loading value for the overall image is shown by the influence of visitation influence on the overall image, which is 0.330. The next largest loading lamda value is cognitive image which is 0.352; perceived value which is 0.292; and service quality which is 0.207. The discussion in this study includes five research variables, namely: marketing communication, cognitive image, affective image, visitation influence, and overall image. The research discussion is intended to answer the research problem formulation proposed, with a level of significance in accordance with the hypothesis formulated and supported by facts that are accepted or rejected and equipped with explanations. The hypothesis proposed in this study is seven hypotheses. Based on the results of the study indicate that the overall hypothesis proposed is significantly related en_US
dc.language.iso ina en_US
dc.publisher Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management en_US
dc.subject Marketing Communication en_US
dc.subject Cognitive Image en_US
dc.subject Affective Image en_US
dc.subject Visitation Influence en_US
dc.subject Overall Image en_US
dc.title ANALISIS PENGARUH IMAGE DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY MELALUI TRUST DAN CUSTOMER SATISFACTION PADA ARTTOUR TOUR AND TRAVEL SERVICES DI SURABAYA DAN SIDOARJO en_US
dc.type Thesis en_US


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