Analisis Pengaruh Brand Benefit (Functional Benefit,Experiental Benefit, Symbolic Benefit, Monetary Benefit) Dan System Characteristic ( System Quality, Information Quality) Terhadap Repurchase Intention Melalui Parasocial Interaction Dan Perceived Usefuness Pada Aplikasi Traveloka di Kota Surabaya
Abstract
The rapid development of technology becomes an opportunity for
companies to grow their business. One of the most useful technological
innovations is the internet. With the internet, companies can sell their products or
services online called e-commerce services. Traveloka is one of the companies
engaged in the field. The presence of Traveloka facilitate consumers in comparing
the price of airline tickets and hotels.
The purpose of this study was to determine the effect of Perceived
Usefulness, Perceived Ease of Use, Compatibility, Emotional Value, Price Value,
and Functional Value and the influence of Behavioral Intention against Actual
Usage. The expected benefits of this research is to increase the repertoire of
knowledge in the field of management, especially how large the influence of
Behavioral Intention so as to increase Actual Usage that will eventually form the
success of the company in the long run.
This study is causal. The method used is quantitative methods of processing
the data using AMOS. Data was collected by distributing questionnaires to 205
respondents with the characteristics of male and female respondents aged 18-60
years, know about Traveloka and buy ticket from Traveloka at least 6 months and
live in Surabaya.
The results showed that Perceived Ease of Use with regression coefficient of
0.380 positive and significantly affect Perceived Usefulness; Perceived Usefulness
with regression coefficient of 0.413, Perceived Ease of Use with regression
coefficient of 0.418, and Compatibility with regression coefficient of 0.273
positive and significantly affect Emotional Value; Perceived Usefulness with
regression coefficient of 0.311, Perceived Ease of Use with regression coefficient
of 0.318, and Compatibility with regression coefficient of 0.173 positive and
significantly affect Price Value; Perceived Usefulness with regression coefficient
of 0.498, Perceived Ease of Use with regression coefficient of 0.303, and
Compatibility with regression coefficient of 0.164 positive and significantly affect
Functional Value; Emotional Value with regression coefficient of 0.242, Price
Value with regression coefficient of 0.187, dan Functional Value with regression
coefficient of 0.523 positive and significantly affect Behavioral Intention, and
Behavioral Intention with regression coefficient of 0.485 positive and
significantly affect Actual Usage.
Collections
Related items
Showing items related by title, author, creator and subject.
-
Analisis Pengaruh Perceived Control, Performance, Convenience, Dan Efficiency Terhadap Satisfaction Dan Loyalty Melalui Confidence Benefit Dan Special Treatment Benefit Pada Pelanggan Online Citilink Surabaya
Kho, Stanley (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-23)PT. Citilink Indonesia is a company engaged in air transportation services. Citilink is included in the category given low cost. Besides that Citilink also invites those who are very concerned and prioritize passenger ... -
ANALISIS PENGARUH REWARD ATTRACTIVENESS, KNOWLEDGE BENEFIT, REQUIRED EFFORT TERHADAP EXPERIENTIAL BENEFIT DAN PROGRAM LOYALTY DALAM UPAYA MENINGKATKAN BRAND LOYALTY PELANGGAN STARBUCKS DI SURABAYA
ANGELINA, FRANSISCA (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-08-10)These days, an industry that grows rapidly in Indonesia is food and drink industry, one of them is Coffee Shop. Even in Surabaya, this industry is growing rapidly. The high rate of growth of a Coffee Shop in Surabaya is ... -
ANALISA PENGARUH PERCEIVED BENEFIT DAN PERCEIVED RISK TERHADAP PERCEIVED VALLUE YANG MEMBENTUK INTENTION TO USE PELANGGAN LAZADA DI SURABAYA
YULIANA, IRMA (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-12-13)The growth of Internet users in Indonesia from year to year are increasing. The number of people that connected to the Internet network makes the company in the sale of products and services expand their business into ...