| dc.description.abstract | The rapid development of technology becomes an opportunity for
companies to grow their business. One of the most useful technological
innovations is the internet. With the internet, companies can sell their products or
services online called e-commerce services. Traveloka is one of the companies
engaged in the field. The presence of Traveloka facilitate consumers in comparing
the price of airline tickets and hotels.
The purpose of this study was to determine the effect of Perceived
Usefulness, Perceived Ease of Use, Compatibility, Emotional Value, Price Value,
and Functional Value and the influence of Behavioral Intention against Actual
Usage. The expected benefits of this research is to increase the repertoire of
knowledge in the field of management, especially how large the influence of
Behavioral Intention so as to increase Actual Usage that will eventually form the
success of the company in the long run.
This study is causal. The method used is quantitative methods of processing
the data using AMOS. Data was collected by distributing questionnaires to 205
respondents with the characteristics of male and female respondents aged 18-60
years, know about Traveloka and buy ticket from Traveloka at least 6 months and
live in Surabaya.
The results showed that Perceived Ease of Use with regression coefficient of
0.380 positive and significantly affect Perceived Usefulness; Perceived Usefulness
with regression coefficient of 0.413, Perceived Ease of Use with regression
coefficient of 0.418, and Compatibility with regression coefficient of 0.273
positive and significantly affect Emotional Value; Perceived Usefulness with
regression coefficient of 0.311, Perceived Ease of Use with regression coefficient
of 0.318, and Compatibility with regression coefficient of 0.173 positive and
significantly affect Price Value; Perceived Usefulness with regression coefficient
of 0.498, Perceived Ease of Use with regression coefficient of 0.303, and
Compatibility with regression coefficient of 0.164 positive and significantly affect
Functional Value; Emotional Value with regression coefficient of 0.242, Price
Value with regression coefficient of 0.187, dan Functional Value with regression
coefficient of 0.523 positive and significantly affect Behavioral Intention, and
Behavioral Intention with regression coefficient of 0.485 positive and
significantly affect Actual Usage. | en_US |
