ANALISIS PENGARUH PERCEIVED QUALITY, PERCEIVED RISK, PERCEIVED VALUE, PERCEIVED PRICE, ADVERTISEMENT, PACKAGING, STORE IMAGE, CONSUMERS’ ATTITUDE TERHADAP REPURCHASE INTENTION PADA PRODUK - PRODUK VALUE PLUS DI SURABAYA

Abstract

The development of retail business in Indonesia is growing fast. As time goes by, the income, the population and the urbanization in society are increasing, the level of strong optimism’s consumer become a demand wheel of retail industry. In Indonesia, the growth is very fast or rapid in form of retail stores, convenience store, and hypermarket where share trading market is rising high. This research aims to find out how the influence of Perceived Quality, Perceived Risk, Perceived Value, Perceived Price, Advertisement, Packaging, Store Image, Consumer’s Attitude towards repurchase Intention. The expected benefits from this research is adding to the treasury of knowledge in the field of management especially how great the influence of nine variables which increase repurchase intention that will eventually lead to purchase back on the product value plus in surabaya. This research is a causal research. The research method used is the quantitative method with data processing using AMOS. Data collection was done by giving questionnaires to 145 respondents with the characteristics of male and female respondents aged 18-60 years, who has ever bought value plus’s product in a period of last three months. The results showed that Perceived Quality with regression coefficient of 0.318 positive and significantly affect Repurchase Intention, Perceived Risk with regression coefficient of 0.410 positive and significantly affect Repurchase Intention, Perceived Value with regression coefficient of 0.444 positive and significantly affect Repurchase Intention, Perceived Price with regression coefficient of 0.279 positive and significantly affect Repurchase Intention, Advertisement with regression coefficient of 0.294 positive and significantly affect Repurchase Intention, Packaging with regression coefficient of 0.351 positive and significantly affect Repurchase Intention, Store Image with regression coefficient of 0.387 positive and significantly affect Repurchase Intention, Consumer’ Attitude with regression coefficient of 0.310 positive and significantly affect Repurchase Intention.