| dc.description.abstract | Abstract - Internet retailing is one of the growing businesses in the world. With this fact in mind, the purpose of this study is to give references on what factors affect the success of online store environment. This study will test whether system quality, information quality and online store environment will affect purchasing intention. Later on this study will also test whether purchasing intention will affect decision making. Data were collected from 100 students that are studying overseas and domestic. Using maximum likelihood model and convenience sample techniques. To test the hypotheses we use SEM (Structural Equation Modeling). The result shows that system quality, information quality, and online store environment do not influence purchasing intention. While purchasing intention does affect decision making greatly. Although according to empirical result, system quality, information quality and online store environment do not affect purchasing intention, online store owner should still consider these factors. | en_US |
