| dc.description.abstract | In Indonesia, the food and beverage industry has an important role in economic growth in Indonesia. The sector is one of a number of sectors that are the government's priority in encouraging industry as a driver of the national economy. The food and beverage industry is projected to still be one of the mainstay sectors supporting the growth of manufacturing and the national economy. The food and beverage sector is also one of the industries with high growth. Therefore, the presence of Starbucks is very influential in the development of the food and beverage industry, especially in Surabaya.
This research was conducted to analyze the influence of In-Store Music, In-Store Aroma, Merchandise Quality, Service Quality, Price, Pleasure, and Store Satisfaction on Store Loyalty for Starbucks customers in Surabaya. The sample used in this study was men and women, age 18-65 years old living in Surabaya and around 130 respondents who had bought and consumed Starbucks products for (Dine-In) 2 times straight in the last 3 months, and have bought and used Starbucks merchandise in the past 6 months. For processing and analyzing data in this study,is using SPSS 22 as a software for processing data.
The empirical findings indicate that the In-Store Music relationship has an influence on Pleasure with a regression coefficient of 0.135, In-Store Aroma has an influence on Pleasure with a regression coefficient of 0.477, Merchandise Quality has an influence on Pleasure with a regression coefficient of 0.182, Service Quality has an influence against Pleasure with a regression coefficient of 0.247, Price has an influence on Pleasure with a regression coefficient of 0.065, Pleasure has an influence on Store Satisfaction with a regression coefficient of 0.494, Store Satisfaction has an influence on Store Loyalty with a regression coefficient of 0.341 | en_US |
