| dc.description.abstract | In the rapid development of electronic technology it becomes an opportunity for electronic retailers to develop their business in providing electronic goods. One of the most very useful technological innovations in everyday life. With the existence of technology, companies or retailers can sell their electronic products or services to buy their products online, called e-commerce services. Hartono Elektronika is one of the retailers engaged in the electronics sector. The presence of Hartono Elektronika makes it easy for customers to choose which electronic products are suitable for their needs, safe, and also of high quality.
This study aims to determine how the influence of Tangbility, Reliability, Responsiveness, Confidence, and Communication on Customer Repurchase through Customers Satisfactions. The expected benefit of this research is to add to the repertoire of knowledge in the field of management, especially how much the influence of Customers Satisfactions is to increase Customers Repurchase which will ultimately increase the actual purchase of the Hartono Elektronika company.
This research is a causal study. The research method used is a quantitative method by processing data using AMOS. Data collection was carried out by distributing questionnaires to 155 respondents with characteristics of male respondents and women aged 18-60 years, having made purchases at Hartono Elektronika, knowing that Hartono Elektronik had complete items.
The results showed that Tangibility with a regression coefficient of 0.153 positively and significantly affected Customers Satisfactions; Reliability with a regression coefficient of 0.294 positively and significantly affects Customers Satisfactions; Responsiviness with a regression coefficient of 0.019 positively but does not significantly affect Customers Satisfactions; Confidence with a regression coefficient of 0.455 positively and significantly affects Customers Satisfactions; Communication with a regression coefficient of 0.756 positively and significantly affects Customers Satisfactions; and Customers Satisfactions with a regression coefficient of 0.992 positively and significantly affects Customers Repurchase | en_US |
