| dc.description.abstract | The development of the retail business in Indonesia has begun to improve and can survive until now. This is an opportunity for Indonesia to be able to develop more in the retail business market. The retail business in Indonesia is divided into two, namely the traditional and modern retail business market, but with the development of the era and technological advances that change the lifestyle of these people, they prefer to shop in the modern retail market. With the presence of the modern retail market, people are easier to shop to meet their daily needs because in the modern retail market all products are available. Transmart is a company engaged in the modern retail business. The presence of Transmart makes it easy for consumers to shop for their daily needs.
The purpose of this study was to determine the effect of Salesperson Trustworthiness, Store Assortment, Store Environment, dan Store Communication, on Store Loyalty through Trust and Perceived Value. The expected benefits of this research is to increase the repertoire of knowledge in the field of management, especially how large the influence of Store Environment so as to increase Store Loyalty which will ultimately increase loyalty to the Transmart store.
This study is causal. The method used is quantitative methods of processing the data using AMOS. Data was collected by distributing questionnaires to 125 respondents with the characteristics of male and female respondents aged 18-60 years, domiciled in the Surabaya area, and have visited and purchase directly at Transmart shop in Surabaya two times in the last three months.
The results showed that the variable Salesperson Trustworthiness had no significant effect on Perceived Value with a regression coefficient of 0.048 and C.R. amounting to 0.264; the Store Environment variable has a significant effect on Perceived Value with a regression coefficient of 0.338 and C.R. amounting to 2.887; the Store Assortment variable has no significant effect on Perceived Value with a regression coefficient of 0.132 and C.R. in the amount of 0.777; the Store Communication variable has a significant effect on Perceived Value with a regression coefficient of 0.297 and C.R. amounting to 2,343; The Perceived Value variable has a significant effect on Trust with a regression coefficient of 0.479 and C.R. amounting to 3,179; Trust variables have a significant effect on Store Loyalty with a regression coefficient of 0.386 and C.R. amounting to 2,542; Perceived Value variables have a significant effect on Store Loyalty with a regression coefficient of 0.321 and C.R. amounting to 1,987 | en_US |
