ANALISIS STORE IMAGE TERHADAP REPURCHASE INTENTIONS MELALUI PERCEIVED QUALITY, TRUST IN PRIVATE LABEL, DAN PERCEIVED VALUE PADA KONSUMEN PRIVATE LABEL INDOMARET SURABAYA

Abstract

Market is classified into two types, traditional and modern. Traditional market is a place where sellers and buyers meet and are characterized by direct buyer seller transactions and usually a bargaining process. As the time goes on, there is modern market that look similar to traditional market, the different is in modern market there is no direct interaction between buyer and seller. Buyer can see the barcode to get know about the price, is in the building, and it is self service or being served by a salesperson. There are some modern ritail in Indonesia such as minimarket, supermarket, hypermarket, department store, and many more. The purpose of this research was to determine how the effect of Store Image and Repurchase Intentions influenced by Perceived Quality, Trust in Private Label, and Perceived Value. Expected benefit from this research is how much the influence of Store Image has on increasing Repurchase Intentions that will create loyalty to each Indomaret Surabaya Private Label produk costumer This study is causal research. The method used in this research is quantitative methods of processing the data using AMOS. Data was collected by distributing questionnaires to 125 respondents which characteristics of male and female respondents aged 18-60 years and have eaten at Domicile Kitchen and Lounge in Surabaya twice in the last one year. The results of this study indicate that the Store Image variable has a significant effect on Perceived Quality with a regression coefficient of 0.778; Store Image variable does not significantly influence Trust in Private Label with a regression coefficient of 0.053; Perceived Quality variable has a significant effect on Trust in Private Label with a regression coefficient of 0.215; Perceived Quality variable has no significant effect on Perceived Value with a regression coefficient of 0.01; the variable Trust in Private Label has no significant effect on Perceived Value with a regression coefficient of 0.71; Perceived Quality variable has no significant effect on Repurchase Intentions with a regression coefficient of 0.01; the variable Trust in Private Label has no significant effect on Repurchase Intentions with a regression coefficient of 0.267; Perceived Value variable has a significant effect on Repurchase Intentions with a regression coefficient of 0.685