dc.contributor.author | SUTRISNO, ZATIRA YUNINGWATI | |
dc.date.accessioned | 2020-03-26T04:59:06Z | |
dc.date.available | 2020-03-26T04:59:06Z | |
dc.date.issued | 2019-09-18 | |
dc.identifier.uri | http://hdl.handle.net/123456789/1615 | |
dc.description.abstract | The growth of the Indonesian retail industry has slowed due to several
things, such as the economic conditions of the lower middle class and the shifting
consumption patterns to leisure (culinary, traveling, and entertainment) that have
been estimated since 2017. Transmart hypermarket is hypermarket pioneer that
improve themselves and adjusting its business strategy with the developments that
occur. The shift in the consumption pattern of the Indonesian people to leisure in
the retail industry makes PT Transmart Retail Indonesia a top hypermarket.
This study aims to determine how the influence of Quality, Price Level,
Price Fairness, Positive Emotions, and Symbolic Dimension on Repurchase
Intention through Customer Satisfaction. The expected benefit of this research is to
increase the repertoire of knowledge in the field of management, especially how
much influence Customer Satisfaction can have on increasing Repurchase Intention
which will ultimately increase the ongoing transactions of the
Rungkut/Lenmarc/Ngagel Transmart hypermarket customers in Surabaya.
This research is a causal study. The research method used is a quantitative
method by processing data using SPSS. Data collection was conducted by
distributing questionnaires to 115 respondents with characteristics of male and
female respondents aged 18-60 years, domiciled in Surabaya, had been shopping at
Transmart hypermarket Rungkur/Lenmarc/Ngagel Surabaya at least twice in the
last two months, and had been shopping at another Surabaya hypermarkets in the
last three months.
The results showed that the Quality variable had significantly affects
Customer Satisfaction with a regression coefficient of 0.361; Price Level variable
isn’t significantly affects Customer Satisfaction with a regression coefficient of
0.062; Price Fairness variable had significantly affects Customer Satisfaction with
a regression coefficient of 0.293; Positive Emotions variable isn’t significantly
affects Customer Satisfaction with a regression coefficient of 0.129; Symbolic
Dimension variable had significantly affects Customer Satisfaction with a
regression coefficient of 0.194; and Customer Satisfaction variable had
significantly affects Repurchase Intention with a regression coefficient of 0.653 | en_US |
dc.language.iso | ina | en_US |
dc.publisher | Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management | en_US |
dc.subject | Quality | en_US |
dc.subject | Price Level | en_US |
dc.subject | Price Fairness | en_US |
dc.subject | Positive Emotions | en_US |
dc.subject | Symbolic Dimension | en_US |
dc.subject | Customer Satisfaction | en_US |
dc.subject | Repurchase Intention | en_US |
dc.title | ANALISIS PENGARUH QUALITY, PRICE LEVEL, PRICE FAIRNESS, POSITIVE EMOTIONS, DAN SYMBOLIC DIMENSION TERHADAP CUSTOMER SATISFACTION DAN PADA AKHIRNYA REPURCHASE INTENTION PELANGGAN TRANSMART HYPERMARKET DI SURABAYA | en_US |
dc.type | Thesis | en_US |