ANALISIS PENGARUH FOOD QUALITY, PERSONAL INTERACTION QUALITY, PHYSICAL ENVIRONMENT QUALITY, DAN PERCEIVED VALUE TERHADAP CUSTOMER LOYALTY MELALUI SATISFACTION, TRUST, DAN COMMITMENT PADA PELANGGAN FRUT-O RUKO SAN DIEGO MR1-9 PAKUWON CITY SURABAYA

Abstract

In big cities, cafes are very popular and growing very rapidly, where people often take the time to visit cafes to eat or drink and even just to be active in social media, activities and relax. This business sector engaged in culinary is one of the business sectors that still survive and even develop and is the right choice in the economic conditions of Indonesia and the development of the population in the country of Indonesia. Restaurant Frut-O Surbaya Ruko San Diego MR1-9 Pakuwon City is one of those engaged in this field and combines classic western concepts and funny cartoons. This study aims to determine how the influence of Food Quality, Personal Interaction Quality, Physical Environment Quality, and Perceived Value on Customer Loyalty through Satisfaction, Trust, and Commitment. The expected benefit of this research is how much influence the Satisfaction, Trust, and Commitment will have on increasing Customer Loyalty so that it will create loyalty for each visitor at Restaurant Frut-O Surbaya Ruko San Diego MR1-9 Pakuwon City. This research is a causal study. The research method used is a quantitative method by processing data using AMOS software version 22.0. Data collection was done by distributing questionnaires to 140 respondents with characteristics of respondents, that is men and women, aged 18-60 years, and had eaten at Restaurant Frut-O Surbaya Ruko San Diego MR1-9 Pakuwon City at least 2 times in the last 6 months. The results showed that Food Quality variables had a positive effect on Satisfaction with a regression coefficient of 0.721; Personal Interaction Quality variables have a positive effect on Satisfaction with a regression coefficient of 0.193; Satisfaction variable has a positive effect on Customer Loyalty with a regression coefficient of 0.523; Physical Environment Quality variable has a positive effect on Satisfaction with a regression coefficient of 0.015; Perceived Value variable has a positive effect on Satisfaction with a regression coefficient of 0.223; Satisfaction variable has a significant positive effect on Trust with a regression coefficient of 0.844; Satisfaction variable has a positive effect on Commitment with a regression coefficient of 0.481; Trust variable has a positive effect on Commitment with a regression coefficient of 0.293; Trust variables have a positive effect on Customer Loyalty with a regression coefficient of 0.08; and Commitment variables have a significant positive effect on Customer Loyalty with a regression coefficient of 0.388