ANALISIS PENGARUH FAKTOR PERFOMANCE, RELIABILITY, DURABILITY, SERVICEABILITY, AESTHETHICS, CONFORMANCE OF SPECIFICATION, PERCEIVED QUALITY TERHADAP REPURCHASE INTENTION PADA PENGGUNA OPPO Find X DI SURABAYA

Abstract

The development of technology leads to digital and mobile. Now the existence of a smartphone can replace everything. Smartphones are one of the needs of modern society. Smart phones are very important for us because they support our daily activities. OPPO Find X is one of the products that attracts the attention of Indonesians, namely cellphone products with the OPPO cameraphone brand. OPPO launches the product because it is specifically for selfie lovers which is now a trend for most people. This study aims to determine how the influence of Performance, Reliability, Durability, Serviceability, Aesthethics, Conformance of Specification, and Perceived Quality on Repurchase Intention. The expected benefit of this research is to add to the repertoire of knowledge in the field of management, especially how much influence Repurchase Intention has on improving Performance, Reliability, Serviceability, Aesthethics, Performance of Specification, and Perceived Quality which will ultimately increase the actual purchase of OPPO companies. This research is a causal study. The research method used is a quantitative method by processing data using AMOS. Data collection was done by distributing questionnaires to 130 respondents with the characteristics of male and female respondents aged 18-60 years, knowing Hanphone OPPO Find X and using Hanphone OPPO Find X in the last 6 months. The results showed that Perfomance with a regression coefficient of 0.08 was positive and did not significantly affect Repurchase Intention; Reliability with a regression coefficient of 0.08 positively and does not significantly affect Repurchase Intention; Durability with a regression coefficient of 0.166 positively and does not significantly affect Repurchase Intention; Serviceability with a regression coefficient of 0.443 positively and significantly affects Repurchase Intention; Aesthethics with a regression coefficient of 0.212 positively and does not significantly affect Repurchase Intention; Conformance of Specification with a regression coefficient of 0.468 positively and significantly affects Repurchase Intention; Perceived Quality with a regression coefficient of 0.527 positively and significantly affects Repurchase Intention