ANALISIS PENGARUH STORE IMAGE, PRODUCT SIGNATURENESS, QUALITY VARIATION, TERHADAP PERCEIVED QUALITY DAN REPURCHASE INTENTIONPELANGGAN VALUE PLUS HYPERMART DI SURABAYA

Abstract

The growth of the retail business in Indonesia shows a significant number. In this case, requires retail companies to be able to meet customer needs and adjust customer desires so that the company must be able to detect what the market needs and desires of consumers. Therefore the presence of Hypermart is very influential in the development of the retail industry, especially in Surabaya. This research is intended to analyze the effect of store image variables, product signatureness, a quality variation on the perceived quality and repurchase the customer intention of Value Plus Hypermart in Surabaya. The sample used in this study is for men and women, aged 17-60 years who live in the city of Surabaya with 100 respondents who made purchases for personal needs and have made purchases within 2 times in the last 3 months. For processing and analyzing data in this study, that is by using SPSS 22 as a software for processing data. The empirical findings indicate that the store image relationship has an influence on perceived quality with a regression coefficient of 0.232, product signatureness have an influence on perceived quality with a regression coefficient of 0.289, quality variation has an influence on perceived quality with a regression coefficient of 0.205, store image has an influence on repurchase intention with regression coefficient of 0.219, product signatureness have no effect on repurchase intention with regression coefficients of 0.113 quality variation has an effect on repurchase intention with regression coefficient of 0.196, perceived quality has an influence on repurchase intention with regression coefficient of 0.296, Customer Satisfaction has an effect on repurchase intention with regression coefficient of 0.322