| dc.description.abstract | The growth of the retail business in Indonesia shows a significant number.
In this case, requires retail companies to be able to meet customer needs and
adjust customer desires so that the company must be able to detect what the
market needs and desires of consumers. Therefore the presence of Hypermart is
very influential in the development of the retail industry, especially in Surabaya.
This research is intended to analyze the effect of store image variables,
product signatureness, a quality variation on the perceived quality and repurchase
the customer intention of Value Plus Hypermart in Surabaya. The sample used in
this study is for men and women, aged 17-60 years who live in the city of
Surabaya with 100 respondents who made purchases for personal needs and have
made purchases within 2 times in the last 3 months. For processing and analyzing
data in this study, that is by using SPSS 22 as a software for processing data.
The empirical findings indicate that the store image relationship has an
influence on perceived quality with a regression coefficient of 0.232, product
signatureness have an influence on perceived quality with a regression coefficient
of 0.289, quality variation has an influence on perceived quality with a regression
coefficient of 0.205, store image has an influence on repurchase intention with
regression coefficient of 0.219, product signatureness have no effect on
repurchase intention with regression coefficients of 0.113 quality variation has an
effect on repurchase intention with regression coefficient of 0.196, perceived
quality has an influence on repurchase intention with regression coefficient of
0.296, Customer Satisfaction has an effect on repurchase intention with regression
coefficient of 0.322 | en_US |
