THE EFFECT OF ORGANIZATIONAL SERVICE ORIENTATION, STRATEGIC LEADERSHIP AND STRATEGIC COMPETENCE ON THE ORGANIZATIONAL PERFORMANCE OF PRIVATE UNIVERSITY

Abstract

Competitions happened in many different fields of Industry, both in manufacture and service areas, including education industries around the globe. Universities need to create people who are competitive and have capabilities to match with the need of the industries. Having understanding about an organizational service orientation became important to the most of service organizations. Few researches relating to the study of organizational service orientation showed there were positive relationship between organizational service orientation and organizational performance. This study reviewed diverse empirical literatures on organizational service orientation, strategic leadership and strategic competence and their effects on organizational performance. This study find that having a service orientation will give better performance for an organization. The ability of strategic leaders to have strategic competence will also increase organizational performance