dc.contributor.author | Amelia, Amelia | |
dc.contributor.author | Ronald, Ronald | |
dc.date.accessioned | 2020-03-31T07:12:32Z | |
dc.date.available | 2020-03-31T07:12:32Z | |
dc.date.issued | 2017-06-06 | |
dc.identifier.issn | 2223-5078 | |
dc.identifier.uri | http://hdl.handle.net/123456789/1669 | |
dc.description.abstract | Increased economy in Indonesia recently encouraged increased lifestyle in the
society. Increased lifestyle is characterized by the request from the government on
luxurious goods. Prada is one of the luxurious produts in fashion industry. It symbolizes
luxury (expensive), fashion class differences, and primary status on word fashin. Prada
is a world famous fashion mode brand, which produces a collection of branded clothing,
shoes, handbags and accessories. The whole Prada Brand can be described only prayer
said, Its successful reflect the whole concept Brand Perfect hearts elegance.
The research sample for this research is 51 respondents in Surabaya and it is
using SPSS 22.0 to analyze the multiple regression. The questionnaires were
distributed from August 2016 until December 2016. The results showed significant
relationship between consumer preference towards the brand value, product innovation
to the luxury brand and the latest luxury brand value and brand of the willingness to pay
a premium. | en_US |
dc.description.sponsorship | SIBR Conference on Interdisciplinary
Business & Economics Research
July 6-7, 2017, Osaka | en_US |
dc.language.iso | en | en_US |
dc.publisher | Society of Interdisciplinary Business Research | en_US |
dc.relation.ispartofseries | Volume 6/ Issue 4/ July 2017; | |
dc.subject | Prada | en_US |
dc.subject | Consumer Preference | en_US |
dc.subject | Brand Value | en_US |
dc.subject | Product Innovation | en_US |
dc.subject | Brand Luxury | en_US |
dc.subject | Willingness To Pay a premium | en_US |
dc.subject | Indonesia | en_US |
dc.title | Seeing Fashion Product through Rose Glasses: Why Customers are Willing to Pay a Premium for Luxury Products | en_US |
dc.type | Journal | en_US |