| dc.description.abstract | In 2018, Indonesia's population growth increased by 3.1 million in the fourth quarter of 2018 with a total population of about 265 million inhabitants. This is dominated by middle and upper class population so that population density drives growth in the food and beverage industry sector, one of which is due to increased income of the community and the growth of middle and upper classes. In fine dining restaurants such as De Soematra 1910 Restaurant in Surabaya, the target segment is upper class or upper - middle class customers, they also pay not only for these services but also for prestige, luxury and status related to the customer's self.
The research method used is a quantitative method with data processing using AMOS. Data collection was carried out by distributing questionnaires to 250 respondents with the characteristics of male and female respondents in the age range 18-60 years, customers who have visited and had done fine dining at least 2 times in the last 6 months and monthly income between IDR 1,000,000,.- IDR 20,000,000,. at the De Soematra 1910 in Surabaya.
The results showed that Aesthetics had a significant effect on Hedonic with a regression coefficient of 0.295, Ambience had a positive but not significant effect on Hedonic with a regression coefficient of 0.064, Lighting had a significant effect on Hedonic with a regression coefficient of 0.184, Table Settings had a significant effect on Hedonic with a regression coefficient of 0.301, Layout has a positive but not significant effect on Hedonic with a regression coefficient of 0.090, Staff has a significant effect on Hedonic with a regression coefficient of 0.304, Music has a significant effect on Hedonic with a regression coefficient of 0.175, Aesthetics has a positive but not significant effect on Utilitarians with a regression coefficient of 0.064, Ambience has a significant effect on Utilitarians with a regression coefficient of 0.227, Lighting has a positive but not significant effect on Utilitarians with coefficients regression of 0.057 Table Settings has a positive but not significant effect on Utilitarians with a regression coefficient of 0.035, Layout has a positive but not significant effect on Utilitarians with a regression coefficient of 0.104, Staff has a positive but not significant effect on Utilitarians with a regression coefficient of 0.082, Music has a positive effect but Not significant to Utilitarian with a regression coefficient of 0.066, Hedonic has a significant effect on Customer Sastisfaction with a regression coefficient of 0.347, Utilitarian has a significant effect on Customer Sastisfaction with a regression coefficient of 0.486, Hedonic has a positive but not significant effect on Customer Loyalty with a regression coefficient of 0.034, Utilitarian positive but not significant effect on Customer Loyalty with a regression coefficient of 0.118 and Customer Satisfaction significantly influence Customer Loyalty with a regression coefficient of 0.706 | en_US |
