PENGARUH MONETARY SAVINGS, SELECTION, CONVENIENCE, CUSTOMIZED PRODUK, ENTERTINMENT, EXPLORATION, PLACE ATTACHMENT, SOCIAL STATUS, UTILITARIAN VALUE, HEDONIC VALUE, COSTUMER SATISFACTION DAN REPURCHASE INTENTION TERHADAP SMARTPHONE IPHONE 8 DI SURABAYA
Abstract
One of the high-tech-based products that make a major contribution to people's lives
is a cellphone. Mobile phones undergo transformation into increasingly sophisticated
smartphones that are often the needs of the public. Cellular telephone technology supported
by the internet has become a driving force in facilitating transactions in various cellular
telephone services. Marketers have recognized that cell phone services are a new source of
revenue and can use personalized marketing tools to reach targeted consumer groups because
a large number of new styles of smart phones have been launched into the market. One of the
manufacturers who develop premium smartphones is the company Apple Inc. Apple sells
premium products at premium prices, one of which is the iPhone. This study aimed to
analyze the factors that influence Utilitarian Value, namely the influence of Monetary
Savings, Selection, Convenience, Costomized Products, Hedonic Value, namely the influence
of Entertainment, Exploration, Place Attachment, Social Status variables on Customer
Satisfaction and Repurchase Intention on iPhone 8 in Surabaya.
The sample used in this study was the distribution of questionnaires to 180
respondents, namely all iphone 8 users in Surabaya. Respondents who had bought and used
the iPhone 8 in the past year, were domiciled in the city of Surabaya, aged at least 18-60
years. Processing and data analysis techniques using SPSS. Results obtained of 11
hypotheses 9 were accepted while 2 hypotheses were rejected. Convenience affects the
Utilitarian value received at the level of sig. 0.001 <tig. 0.05. Customized products affect the
Utilitarian value received at the level of sig, 0,000 <0.05. Entertainment influences the
Hedonic value received at the level of sig. 0.005 <t sig. 0.05. Exploration affects the Hedonic
value accepted by the level of sig. 0.001 <tig. 0.05. Attachment effect on hedonic value is
accepted with the level of sig. 0,000 <tig. 0.05. Social Status influences the hedonic value
accepted by the level of sig. 0,000 <tig. 0.05. Monetary saving effect on Utilitarian value is
rejected with the level of sig.0,113> t sig. 0.05 Selection effect on Utilitarian value is rejected
with sig level. 0.512> tig. 0.05