| dc.description.abstract | The fashion industry is growing rapidly in Indonesia. Fashion has an important role in the national economy and is the second largest contributor after culinary in the creative economy sector of Rp. 166 billions of Gross Domestic Product. SOGO is a one-stop-shopping place that offers a variety of local and global products such as cosmetics, perfumes, men's, women's and children's fashion, as well as accessories. SOGO already has 18 department stores in 8 major cities in Indonesia. SOGO has 3 stores in Surabaya, which shows that Surabaya consumers have a large number of visits and purchasing power, thus providing benefits for the company.
This research was conducted to determine the influence of Aesthetics & Architectural Design, Escapism, Exploration, Flow, Tenant Mix, Role Playing/Enactment, Convenience, Social Networking, Product Quality & Assortment, Prices of Products, and Promotional Offer on Patronage Frequency through Attitude. The expected benefit of this research is to increase the repertoire of knowledge in the field of management, especially how much influence Attitude has so that it increases Patronage Frequency which will ultimately improve the rate of store visits at SOGO Department Store.
This research is causal. The method used is quantitative methods of processing the data using AMOS. Data was collected by distributing questionnaires to 420 respondents with the characteristics of male and female respondents aged 18-60 years, live in Surabaya, have bought products from SOGO at least twice in the last 6 months, and have shopped at SOGO for other people.
The result shows that Aesthetics & Architectural Design with regression coefficient of 0.339 has significant effect on Attitude; Escapism with regression coefficient of 0.269 has significant effect on Attitude; Exploration with regression coefficient of 0.261 has significant effect on Attitude; Flow with regression coefficient of 0.005 has no significant effect on Attitude; Tenant Mix with regression coefficient of 0.037 has no significant effect on Attitude; Role Playing/Enactment with regression coefficient of 0.038 has no significant effect on Attitude; Convenience with regression coefficient of 0.027 has no significant effect on Attitude; Social Networking with regression coefficient of 0.177 has significant effect on Attitude; Product Quality & Assortment with regression coefficient of 0.157 has significant effect on Attitude; Prices of Product with regression coefficient of 0.346 has significant effect on Attitude; Promotional Offer with regression coefficient of 0.010 has no significant effect on Attitude; and Attitude with regression coefficient of 0.151 has significant effect on Patronage Frequency | en_US |
