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dc.contributor.authorRonald
dc.contributor.authorAmelia
dc.date.accessioned2020-04-14T06:15:22Z
dc.date.available2020-04-14T06:15:22Z
dc.date.issued2019-07-04
dc.identifier.urihttp://hdl.handle.net/123456789/1723
dc.description.abstractHigher education in Indonesia is divided into two groups, which are Public Universities and Private Universities. The Public Universities are managed by the Research, Technology, and Higher Education Minister of Republic Indonesia, while the Private Universities are the ones that are managed by foundations or non-governmental organizations. All of the Private Universities in Indonesia are coordinated by an agency called Koordinator Perguruan Tinggi Swasta (Kopertis). http://sevima.com/beberapa-jalur-penerimaan-mahasiswa-baru-di-ptn-dan-pts/. The primary purpose of this research is to identify customer perception of higher education brochure-quality and develop a multidimensional scale for measuring the concept accordingly. The development and validation of this scale follow a rigid procedure. The sample of this research uses a non-probability sampling for 115 students and parents in Surabaya. The result of the research shows that higher education brochure-quality has four dimensions, which are unity design (0.851), complexity design (0.966), intensity design (0.875), and novelty design (0,925). The valid indicators in this research are 21 from 23. The current research illuminates the procedure for developing a full scale for future higher education researchen_US
dc.description.sponsorshipThe 2nd JBFEM SYMPOSIUM: EKUITAS AWARD How Business & Industries Immerse in the New Era of Society 5.0en_US
dc.language.isoenen_US
dc.publisherSTIE EKUITASen_US
dc.subjecthigher educationen_US
dc.subjectbrochure-qualityen_US
dc.subjectunityen_US
dc.subjectcomplexityen_US
dc.subjectintensityen_US
dc.subjectnoveltyen_US
dc.titleMEASURING CUSTOMER PERCEPTION OF HIGHER EDUCATION BROCHURE QUALITY: DEVELOPING AND VALIDATING A SCALEen_US
dc.typeOtheren_US


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