dc.description.abstract | Higher education in Indonesia is divided into two groups, which are Public Universities and Private
Universities. The Public Universities are managed by the Research, Technology, and Higher
Education Minister of Republic Indonesia, while the Private Universities are the ones that are
managed by foundations or non-governmental organizations. All of the Private Universities in
Indonesia are coordinated by an agency called Koordinator Perguruan Tinggi Swasta (Kopertis).
http://sevima.com/beberapa-jalur-penerimaan-mahasiswa-baru-di-ptn-dan-pts/.
The primary purpose of this research is to identify customer perception of higher education
brochure-quality and develop a multidimensional scale for measuring the concept accordingly. The
development and validation of this scale follow a rigid procedure. The sample of this research uses
a non-probability sampling for 115 students and parents in Surabaya. The result of the research
shows that higher education brochure-quality has four dimensions, which are unity design (0.851),
complexity design (0.966), intensity design (0.875), and novelty design (0,925). The valid indicators
in this research are 21 from 23. The current research illuminates the procedure for developing a
full scale for future higher education research | en_US |