| dc.description.abstract | Abstract - Food and Beverage industry had been
growing in a rapid pace at Indonesia. Data stated
from Food and Beverage Companies Association of
Indonesia (GAPMMIN) shows that the nation
growth of food and beverage industry in the last 5
years is quite high. Due to all this growth in Food
and Beverage industry, the needs of raw materials
such as vegetables, fruits and all kind of meat is also
increasing, one of the most important for this
industry is chicken meat. But of course as the
population of farm is growing, problems also occurs
even more than before, such as selling dead chicken
meat, and the danger of bird flu. Due to this issue,
government try to prevent and solve the problem,
some education and sharing information have been
done. This research try to find out how Trust and
Risk variable effect on consumer’s decision to
purchase chicken meat in Surabaya. Forty people in
Surabaya have been selected to become the
respondent for this research. This study shown that
both Trust and Risk have simultaneous effect, but
Risk have negative and un-significant effect, while
Trust have positive and significant effect on
Consumer’s Decision to purchase chicken meat in
Surabaya. | en_US |
