dc.description.abstract | Data shows that the distribution of Indonesian retail stores in 2017 is still
dominated by traditional retail stores at 82.3 percent. This proves that traditional
retailers still have room to grow despite having to compete with the modern retail
industry. There are 68 traditional markets in Surabaya with a total of around 32
thousand traders managed by PD Pasar Kota Surabaya, Regional Owned
Enterprises (BUMD) of the Surabaya City Government. Among the many Surabaya
traditional markets, there are three large traditional markets which generally sell
vegetable needs, called Pasar Keputran, Pasar JagirWonokromo, and PasarManyar
Sabrangan. The management of Pasar Keputran and Pasar Jagir Wonokromo is
subordinated by PD Pasar Kota Surabaya, while the management of the Pasar
Manyar Sabrangan is under the control of individuals.
This study aims to determine how the influence of Quality, Price Level,
Price Fairness, Positive Emotions, and Symbolic Dimensions on Repurchase
Intention through Customer Satisfaction. The expected benefit of this research is to
increase the repertoire of knowledge in the field of management, especially how
much influence Customer Satisfaction can have on increasing Repurchase Intention
which will ultimately increase the ongoing transactions of the Pasar Keputran/Pasar
Jagir Wonokromo/Pasar Manyar Sabrangan customers in Surabaya.
This research is a causal study. The research method used is a quantitative
method by processing data using Structural Equation Modeling with software
AMOS. Data collection was conducted by distributing questionnaires to 260
respondents with characteristics of male and female respondents aged 18-60 years,
domiciled in Surabaya, had been shopping at the traditional markets of
Keputran/Jagir Wonokromo/Manyar Sabrangan Surabaya at least twice in the past
two months and had been shopping in other similar traditional markets in Surabaya
in the past three months | en_US |