| dc.contributor.author | Kumala, Cynthia Intan | |
| dc.date.accessioned | 2020-12-15T06:28:01Z | |
| dc.date.available | 2020-12-15T06:28:01Z | |
| dc.date.issued | 2020-11-01 | |
| dc.identifier.issn | (E-ISSN 2348-1269, P- ISSN 2349-5138) | |
| dc.identifier.uri | http://hdl.handle.net/123456789/1927 | |
| dc.description.abstract | In these years, the growth of Indonesian local cosmetic company is getting higher. Many local cosmetics companies that
triumphed in the Indonesian market outperformed cosmetic products from abroad. One brand of local cosmetic products that is able to
prove its success is Emina. With a special target for young generation, Emina products are able to attract the attention of consumers to
buy and try the product. The purpose of this study is to identify the determinants that make candidates customers of Emina cosmetic
products want to buy and try it. The variables used in this research are brand image, perceived risk, and perceived quality, which will
affect purchase intention. This research will use quantitative approach by using multiple regressions through SPSS 16 program. The
sample of this research is 100 respondents residing in Surabaya with non-probability sampling technique. Sampling method used in this
research is purposive sampling | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International Journal of Research and Analytical Reviews | en_US |
| dc.relation.ispartofseries | November 2020, Volume 7, Issue 4; | |
| dc.subject | brand image | en_US |
| dc.subject | perceived risk | en_US |
| dc.subject | perceived quality | en_US |
| dc.subject | purchase intention | en_US |
| dc.title | Strategy of emina cosmetic product to increase purchase intention in Indonesia | en_US |
| dc.type | Journal | en_US |
