Browsing Research Paper (Man) by Subject "utilitarian value"
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BUILDING LOYALTY THROUGH VALUE: DIFFERENCES OF ROSECOLORED GLASSES FOR INDONESIAN MIDDLE-CLASS MALL VISITOR
(STIE EKUITAS, 2019-07-14)This study aims to assess the impact of double taxation treaties (DTT) on FDI inflows in 10 ASEAN countries from 1989 to 2016. There are two objectives of double taxation treaties. The first one is to alleviate the problem ... -
The impact of hedonic value and utilitarian value on repurchase intention through attitude toward brand: comparison on Tokopedia and Shopee marketplace
(International Journal of Science and Business, 2020-12-14)This research evaluates and searching for consumers’ value perspective, either Hedonic or Utilitarian value, on e-commerce platform. One of the most discussed topic in e-commerce is consumer buying behavior and also post ...