Analisis pengaruh convenience, price, product terhadap attitude towards online shopping dan pada akhirnya repurchase intention pelanggan blibli.com di Surabaya

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh price, product, convenience, terhadap repurchase intention melalui attitude towards online shopping. Manfaat yang diharapkan dari penelitian ini adalah menambah khasanah ilmunpengetahuan di bidang manajemen khususnya seberapa besar pengaruh attitude towards online shopping sehingga meningkatkan repurchase intention yang pada akhirnya akan meningkatkan transaksi berkelanjutan dari pelanggan online BliBli.com di Surabaya / This study aims to see how the effect of price, product, convenience, repurchase intention through attitudes towards online shopping. The expected benefit from this research is to increase knowledge in the field of management, especially the influence of a large attitude towards online shopping so as to increase repurchase intention which in turn will increase sustainable transactions from BliBli.com online customers in Surabaya