Analisis pengaruh atmospherics, food quality, service quality, other customer terhadap brand preference melalui brand image, customer satisfaction dan brand trust pada pelanggan restoran Kintan Pakuwon Mall Surabaya

Abstract

Indonesia memiliki banyak manufaktur yang diandalkan dalam memberikan dampak ekonomi nasional. Salah satu manufaktur yang berperan penting di Indonesia adalah industry makanan dan minuman. Perkembangan industri restoran itu sendiri pun menjadi salah satu sektor penting dalam meningkatkan pendapatan nasional karena tingginya permintaan dari konsumen atau masyarakat. Indonesia memiliki beragam jenis restoran, salah satunya adalah restoran all you can eat, all you can eat merupakan jenis makan sepuasnya tetapi dengan harga sekali bayar, makanan yang ditawarkan bertipe prasmanan. Salah satu perusahaan yang berhasil membuka gerai dan masuk ke Indonesia adalah restoran Kintan buffet. Restoran Kintan sudah memiliki total 59 gerai yang dibuka di Indonesia / Indonesia has many manufactures that are relied on to have an impact on the national economy. One manufacture that plays an important role in Indonesia is the food and beverage industry. The development of the restaurant industry itself has become an important sector in increasing national income due to the high demand from consumers or the public. Indonesia has various types of restaurants, one of which is the all you can eat restaurant, all you can eat is an all you can eat type of meal but at a one-time price, the food offered is a buffet type. One company that has successfully opened outlets and entered Indonesia is the Kintan Buffet restaurant. Kintan Restaurant already has a total of 59 outlets opened in Indonesia