Analisis pengaruh self-identification, access, atmosphere, price/promotion, cross-category assortment, within-category assortment terhadap mall loyalty melalui hedonic value, utilitarian value dan shopping well-being (studi pada pelanggan transmart ngagel di Surabaya)

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Self-indentification, Access, Atmosphere, Price/promotion, Cross-category Assortment dan Within-category Assortment terhadap Mall Loyalty melalui Hedonic Value, Utilitarian Value dan Shopping Well-being.Manfaat yang diharapkan daripenelitian ini adalah menambah khasanah ilmu pengetahuan di bidang manajemenkhususnya seberapa besar pengaruh Hedonic Value, Utilitarian Value dan Shopping Well-being sehingga meningkatkan Mall Loyalty yang pada akhirnya akan meningkatkan loyalitas konsumen dari Transmart Ngagel / The purpose of this study was to determine the effect of Self-indentification, Access, Atmosphere, Price/promotion, Cross-category Assortment and Within-category Assortment against Mall Loyalty through Hedonic Value, Utilitarian Value and Shopping Well-being. The expected benefits of this research is to increase the repertoire of knowledge in the field of management, especially how large the influence of Hedonic Value, Utilitarian Value and Shopping Well-being so as to increase Mall Loyalty from Transmart Ngagel