Browsing International (Man) by Author "Gunawan, Hananiel M."
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The effect of product awareness and perceived quality towards purchase intention through perceived risk and trust on customers of Indomaret and Alfamart in Surabaya
Gunawan, Hananiel M.; Soedibyo, Yolanda (International Journal of Advanced Research, 2017-09-01)Currently, the Government of Indonesia has started to execute several policies in order to give more protection the environment. One of them is by regulating the policy of paid plastic bags which started since February ... -
How to enhance word of mouth in the era of e-commerce: case study of Tokopedia
Gunawan, Hananiel M.; Sondakh, Oliandes (International Journal of Science and Business, 2020-08-12)In this internet era, companies a racing to provide the best online shopping experience for their customers. Customer satisfaction is still one of the most crucial aspect in maintaining customer loyalty for their online ... -
The impact of hedonic value and utilitarian value on repurchase intention through attitude toward brand: comparison on Tokopedia and Shopee marketplace
Gunawan, Hananiel M.; Sondakh, Oliandes (International Journal of Science and Business, 2020-12-14)This research evaluates and searching for consumers’ value perspective, either Hedonic or Utilitarian value, on e-commerce platform. One of the most discussed topic in e-commerce is consumer buying behavior and also post ... -
The impact of work motivation, work engagement, and job satisfaction toward job performance in PT. XYZ Surabaya
Gunawan, Hananiel M.; Sondakh, Oliandes (European Journal of Business and Management, 2019-07-31)In the competitive business world, companies are focusing on products and services that they provide. Employees need to be allocated as a concern for companies because employees can bring positive and greater advantages ...