Browsing International (Man) by Author "Soedibyo, Yolanda"
Now showing items 1-5 of 5
-
The Application of Awareness and Acceptability from the 4A’s of Marketing in The Potential Buyer of Green Product
Soedibyo, Yolanda; Ronald (: International Institute for Science, Technology & Education, 2015-02-01)The presence of green marketing is now considered important because of green marketing see how marketing activities utilize limited resources, but still be able to satisfy consumer desires and can meet organizational ... -
The effect of product awareness and perceived quality towards purchase intention through perceived risk and trust on customers of Indomaret and Alfamart in Surabaya
Gunawan, Hananiel M.; Soedibyo, Yolanda (International Journal of Advanced Research, 2017-09-01)Currently, the Government of Indonesia has started to execute several policies in order to give more protection the environment. One of them is by regulating the policy of paid plastic bags which started since February ... -
Improvement of Indonesia Local Product Sale Value Based On Enthnocentrism Behavior
Ronald; Amelia; Soedibyo, Yolanda (Journal of Marketing and Consumer Research, 2018-01-01)ABSTRACT At a time when competition is getting tighter and financial difficulties, the company is very interested in consolidating its position in the domestic market. Therefore, many companies in Indonesia insert the ... -
Improvement of Indonesia Local Product Sale Value Based On Enthnocentrism Behavior
Ronald; Amelia; Soedibyo, Yolanda (Journal of Marketing and Consumer Research, 2018-01-01)At a time when competition is getting tighter and financial difficulties, the company is very interested in consolidating its position in the domestic market. Therefore, many companies in Indonesia insert the motto "Love ... -
Improvement of Indonesia Local Product Sale Value Based On Enthnocentrism Behavior
Ronald; Amelia; Soedibyo, Yolanda (International Institute For Science Technology & Education Accelerating Global Kwnoledge Creation and Sharing, 2018)At a time when competition is getting tighter and financial difficulties, the company is very interested in consolidating its position in the domestic market. Therefore, many companies in Indonesia insert the motto "Love ...