Browsing International Con (Man) by Subject "Brand Value"
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Seeing Fashion Product through Rose Glasses: Why Customers are Willing to Pay a Premium for Luxury Products (Society of Interdisciplinary Business Research, 2017-06-06)Increased economy in Indonesia recently encouraged increased lifestyle in the society. Increased lifestyle is characterized by the request from the government on luxurious goods. Prada is one of the luxurious produts in ...