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Seeing Fashion Product through Rose Glasses: Why Customers are Willing to Pay a Premium for Luxury Products
(Society of Interdisciplinary Business Research, 2017-06-06)
Increased economy in Indonesia recently encouraged increased lifestyle in the
society. Increased lifestyle is characterized by the request from the government on
luxurious goods. Prada is one of the luxurious produts in ...
The Effect of Company Performance to Managerial Risk Taking: an Insight from Prospect Theory
(President University, 2018-05-02)
One of the fundamental principle in Finance is that people behave in risk averse manner. Risk is only taken if it
will result in higher expected value. The higher the risk, the higher also value to be expected. However, ...
Building Loyalty through Value: Differences of Rose-colored Glasses for Indonesian Middle Class Mall Visitor
(Social Science and Business Research Network, 2019-07-04)
Currently mall has become a lifestyle for Indonesians. This is because the increase of
income resulting in the shifting of lifestyle from low to middle and upper class. This change
causes the buying behavior of the society ...
Volunteer Satisfaction among Business School Student: An Empirical Analysis
(International Society For Business Innovation And Technology Management Conference, 2015-01-24)
Volunteering for college student has become
one of the important activities around university campus.
With the growing number of campus activities, research on
student volunteering also growing. The purpose of
this ...
Analysis of the Effect of Cognitive and Affection Variables in Forming Internet Banking Actual Usage in Indonesia
(ResearchFora, 2019-10-13)
The rapid development of information technology has provided many benefits to society in their life. The development of
information technology provides convenience and practicality of doing things. It is very useful and ...
A RECIPE FOR LOYALTY AMONG INDONESIAN MILENIALS THROUGH BAZAAR
(Researchfora, 2019-10-13)
Short-term events are called festivals. These events are important for the world of tourism (Chang, 2006). The
bazaar has recently become a trendy event and is starting to attract attention. We also know that markets like ...
COMPREHENSIVE FEASIBILITY STUDY FOR BUSINESS DEVELOPMENT (STUDY CASE FOR PT. INDO MITRA NIAGA)
(President University, 2017-05-03)
In the last several years, the global community is starting to realize the importance of
environmental sustainability. It is accordance with the "go green" concept and it has been
initiated by several environmental ...
Comprehensive feasibilty study for business development : study case for pt. Indo Mitra Niaga
(The 1st International Conference on Family Business and Entrepreneuship, 2016-12-01)
In the last several years, the global community is starting to realize the importance of environmental sustainability. It is accordance with the "go green" concept and it has been initiated by several environmental activists. ...
CHEF CELEBRITY RESTAURANT IN INDONESIA: CAN IT STAY IN CONSUMERS’ HEART FOR A LONG TERM?
(International Conference on Management, Business, Social and Humanities Research, 2018-02-14)
Players in the restaurant industry of course continue to compete in an effort to
win the hearts of consumers. Various ways are done by entrepreneurs to be able to
seize up to stay consumer hearted such as with restaurants ...
Mantaining customer loyalty: case study in Indonesian local cosmetic brand
(Society of Interdisciplinary Business Research, 2020-06-06)
Modern society teaches that outer appearance is the most valuable asset that everyone must
have nowadays. In a society where certain appearances and figures of the face are renowned
for their beauty, women invest a lot ...