Analisis pengaruh innovativeness, stress, perceived ease of use, perceived satisfaction, perceived risk, perceived trust dan perceived usefulness sebagai variabel medaisi pada intention to use mobile payment terhadap pengguna bca mobile banking di Manado
Abstract
Electronic commerce (E-commerce) adalah aktivitas penyebaran, penjualan, pembelian,
pemasaran produk (barang dan jasa) dengan memanfaatkan jaringan internet.
Pertumbuhan teknologi di Indonesia bertambah pesat. Hal ini dipengaruhi oleh berbagai
macam aspek mulai dari, pemakaian teknologi internet serta komunikasi terkini yang
lebih efektif, pertumbuhan smartphone, timbulnya bermacam berbagai media sosial serta
e-commerce. Oleh karena itu hadirnya m-banking BCA berpengaruh dalam
perkembangan industri e-commerce, khususnya di Manado.Penelitian ini ditujukan untuk
menganalisa pengaruh variabel innovativeness, stress, perceived ease of use, perceived
satisfaction, perceived risk, perceived trust, dan perceived usefulness sebagai variabel
mediasi pada intention to use mobile payment terhadap pengguna BCA mobile banking
di Manado. Sampel yang digunakan pada penelitian ini yaitu berdasarkan data dari 160
responden yang berjenis kelamin laki-laki dan perempuan, berdomisili di Manado,
dengan batasan usia 18-60 tahun. Kuesioner diberikan kepada konsumen yang pernah
menggunakan m-banking BCA minimal 2 kali dalam kurun waktu 2 bulan. Untuk
pengolahan dan penganalisaan data dalam penelitian ini menggunakan SPSS 22.0.
Selanjutnya, untuk mentabulasi hasil penelitian responden, serta melakukan pengujian
model penelitian adalah dengan menggunakan teknik analisis data Structural Equation
Model (SEM). Temuan empiris tersebut mengidikasikan bahwa hubungan Innovativeness
berpengaruh signifikan terhadap perceived usefulness dengan nilai C.R sebesar 3,099;
Stress tidak berpengaruh signifikan terhadap perceived usefulness dengan nilai C.R
sebesar 4,030; Perceived ease of use berpengaruh signifikan terhadap perceived
usefulness dengan nilai C.R sebesar 2,510; Perceived satisfaction berpengaruh signifikan
terhadap intention to use mobile payment dengan nilai C.R sebesar 2,572; Perceived
usefulness berpengaruh signifikan terhadap intention to use mobile payment dengan nilai
C.R sebesar 2,934; Perceived risk tidak berpengaruh signifikan terhadap intention to use
mobile payment dengan nilai C.R. 2,661; Perceived trust berpengaruh signifikan terhadap
intention to use mobile payment dengan nilai C.R sebesar 2,408 / marketing products (goods and services) by utilizing telecommunications networks such
as the internet. Technological growth in Indonesia is growing rapidly from day to day
and from year to year. This is influenced by various factors ranging from the expansion
of internet coverage zones, the increase in internet bandwidth, the use of the latest
internet and communication technology that is faster and more effective, the growth of
smartphones, the emergence of various social media and e-commerce, electronic
payments or what is known as e-payments. -payment, so that many citizens understand
and actively use the internet. Therefore, the presence of BCA m-banking has an effect on
the development of the e-commerce industry, especially in Manado.This study aims to
analyze the effect of the variables innovativeness, stress, perceived ease of use, perceived
satisfaction, perceived risk, perceived trust, and perceived usefulness as mediating
variables on the intention to use mobile payment on BCA mobile banking users in
Manado. The sample used in this study is based on data from 160 respondents who are
male and female, domiciled in Manado, with an age limit of 18-60 years. Questionnaires
are given to consumers who have used BCA m-banking at least 2 times in a period of 2
months. For processing and analyzing data in this study using SPSS 22.0. Furthermore,
to tabulate the results of the respondents' research, as well as to test the research model,
use the Structural Equation Model (SEM) data analysis technique. The empirical findings
indicate that the Innovativeness relationship has a significant effect on perceived
usefulness with a C.R value of 3.099; Stress has no significant effect on perceived
usefulness with a C.R value of 4.030; Perceived ease of use has a significant effect on
perceived usefulness with a C.R value of 2.510; Perceived satisfaction has a significant
effect on the intention to use mobile payment with a C.R value of 2.572; Perceived
usefulness has a significant effect on the intention to use mobile payment with a C.R value
of 2,934; Perceived risk has no significant effect on the intention to use mobile payment
with a C.R value. 2,661; Perceived trust has a significant effect on the intention to use
mobile payment with a C.R value of 2.408.
Collections
Related items
Showing items related by title, author, creator and subject.
-
ANALISIS PENGARUH ENTERTAINMENT, INFORMATION, IRRITATION, PERSONALIZATION, DAN LOCATION TERHADAP REPURCHASE INTENTION MELALUI ADVERTISEMENT VALUE, ADVERTISING ATTITUDE, DAN BRAND ATTITUDE PADA IKLAN INDOMIE DI SURABAYA
Candra, Krisna Putra (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-07-05)Nowadays the era in which all forms of necessity of life can be fulfilled easily and quickly, because now we are in an age where all forms of technology have been created. Here people can do things more easily, including ... -
ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI KEINGINAN UNTUK MENGGUNAKAN TABLET SAMSUNG GALAXY DI SURABAYA
Abraham, Ericko (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-11-28)Nowadays, technological advances around the world including in Indonesia has been growing rapidly and this development is supported by increased and varied human need for technology. One of the technological developer ... -
ANALISIS PENGARUH PERCEIVED QUALITY, PERCEIVED RISK, PERCEIVED VALUE, PERCEIVED PRICE, ADVERTISEMENT, PACKAGING, STORE IMAGE, CONSUMERS’ ATTITUDE TERHADAP REPURCHASE INTENTION PADA PRODUK - PRODUK VALUE PLUS DI SURABAYA
HARIYANTO, FELIX (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-09)The development of retail business in Indonesia is growing fast. As time goes by, the income, the population and the urbanization in society are increasing, the level of strong optimism’s consumer become a demand wheel ...