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PENGARUH MENTAL ACCOUNTING PEMILIK TERHADAP LABA USAHA MIKRO, KECIL DAN MENENGAH DI KOTA SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Accounting, 2019-08-06)
Profits from Micro, Small and Medium Enterprises are influenced by decisions taken by MSME owners. The process of making decisions and choices regarding finance, person is influenced by psychological and sociological ...