Browsing Final Project (man) by Title
Now showing items 421-440 of 512
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OPTIMAL BET FRACTION DETERMINATION USING KELLY CRITERION IN STOCK INVESTMENT Case Study in LQ45 (Indonesia Stock Exchange)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-04-04)People tend to invest in the instrument which generate higher rate of return than inflation rate. Capital market investment is growing rapidly in Indonesia as one of promising investment. The Aggregate performance of ... -
ORGANIZATIONAL STRATEGIC ANALYSIS AT PT. MARINE YARD SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-11-18)Small Medium Enterprise nowadays is one of the most important things to make economy of the country better. This research is going to explore further and analyze about strategy analysis of one of the Small Medium Enterprise ... -
PENGARUH ADVERTISEMENT, ENTERTAINMENT, DAN INTERACTION TERHADAP BRAND LOYALTY MELALUI BRAND IMAGE PADA PELANGGAN SHOPEE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-24)The development of the Internet in this era has brought tremendous benefits to the advancement of human civilization. The development of the internet has an impact on various aspects of life. One area that experienced ... -
PENGARUH ADVERTISING SPENDING, ATTITUDES TOWARD ADVERTISEMENT, DAN MONETARY PROMOTIONS, TERHADAP BRAND AWARENESS, PERCEIVED QUALITY, BRAND ASSOCIATIONS, DAN PURCHASE DECISION PENGGUNA APLIKASI OVO DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-30)Financial technology (fintech) has advantages over conventional banks. Leaner organizational structure and dynamic penetration power, making Fintech move faster and more agile than conventional banks. Fintech offers new ... -
PENGARUH ASSET UNDER MANAGEMENT, FUND AGE, DAN PAST PERFORMANCE TERHADAP KINERJA REKSADANA PENDAPATAN TETAP DI INDONESIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-08-01)In the era of globalization, the economic growth rate of a country has become a common reference to determine the progress of a country. Society requires investment as a way to utilize the funds held for the future. One ... -
PENGARUH BAURAN PEMASARAN 7P TERHADAP KEPUTUSAN KONSUMEN MEMBELI MAKANAN CEPAT SAJI KFC DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-05)This research is intended to find out how the effect of 7P (product, price, promotion, place, people, physical evidence and process) marketing mix on consumers' decision to buy KFC fast food in Surabaya. The samples used ... -
PENGARUH BELIEFS DAN MATERIALISM TERHADAP KEPUTUSAN PEMBELIAN TAS BAJAKAN DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-05-21)Counterfeit product business has been the industries rapidly grow even the fastest growth on the world right now (Alcock et. al., 2003). Indonesia is one of country which has large number of counterfeit product from year ... -
PENGARUH BINTANG IKLAN TERHADAP CITRA-DIRI DALAM MENIMBULKAN SIKAP KONSUMEN TERHADAP PRODUK LINI BARU L’OREAL PARIS : SEBUAH STUDI KASUS PADA MAHASISWA UPH SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-20)The presence of beauty products companies is growing lead a fierce competition among these companies. However, it is evident that there is one company that leads the market in Indonesia amid the phenomenon, for example ... -
Pengaruh Brand Affect dan Brand Quality Terhadap Brand Extension melalui Brand Loyalty Mc’Café Basuki Rahmat di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-09-19)Food and beverage industry (mamin) memeberikan national major contribution to economic growth in Indonesia. Growth in food and beverage industry continues to grow and become the leading sectors, because it is supported by ... -
PENGARUH BRAND COMMUNICATION DAN SERVICE QUALITY DALAM MEMBANGUN BRAND TRUST DAN BRAND LOYALTY PENGGUNA OPERATOR SELULAR GSM PT. TELKOMSEL DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-02-17)PT Telkomsel is a market leader in this industry that has many competitors. With the increasing number of existing competitors, in this research will be observed that how Telkomsel as a market leader can defend its ... -
PENGARUH BRAND CREDIBILITY TERHADAP WORD OF MOUTH MELALUI CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA PT. ASTRA HONDA MOTOR DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-07-26)In the face of an increasingly complex business environment such as the current required for marketing the right way. In this way it can be used is Word of Mouth. Word of Mouth is a process of communication that the ... -
PENGARUH BRAND CREDIBILITY TERHADAP WORD OF MOUTH MELALUI CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA TOYOTA KIJANG INNOVA DI SURABAYA
(2018-01-25)Toyota in Indonesia is represented by two subsidiaries namely PT Toyota Motor Manufacturing Indonesia (TMMIN) and PT Toyota Astra Motor (TAM). As a subsidiary of Toyota Motor Corporation based in Japan, TMMIN acts as ... -
PENGARUH BRAND FIT, BRAND IDENTIFICATION, BRAND AMBASSADOR TERHADAP REPURCHASE INTENTION MELALUI ATTITUDE TOWARD BRAND PADA KONSUMEN PRODUK KOSMETIK MAYBELLINE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-03)In today's modern era, women have a level of knowledge that is more socially connected. This raises consumptive life pattern and abandon productive lifestyle. One of the things that make women become more consumptive ... -
PENGARUH BRAND IMAGE DAN WORD OF MOUTH BLACKBERRY SMARTPHONE TERHADAP MINAT BELI PARA REMAJA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-24)Nowadays, technological advances around the world including in Indonesia has been growing rapidly and this development is supported by increased and varied human need for technology. One of the technological developer ... -
PENGARUH BRAND IMAGE, BRAND SERVICE QUALITY DAN BRAND SATISFACTION TERHADAP BRAND TRUST PADA KONSUMEN SERVICE CENTER HONDA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-12-02)Increased sales of Honda products provide an indication of the phenomenon of brand loyalty Honda car, because it is likely some of the consumers of Honda cars will not switch to another cars brand. Brand image became one ... -
PENGARUH BRAND KNOWLEDGE, BRAND, RELATIONSHIP, BEHAVIORAL INTENTION, BRAND ADVERTISEMENT, DAN BRAND EXPERIENCES PADA REPURCHASE INTENTION TEH TONG TJI DI MALL SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-10)Tong Tji Tea is one company that is very well developed in the field of beverages, so it has a lot of competitors. With the increasing number of existing competitors, will be investigated whether Tong Tji Tea can retain ... -
PENGARUH CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-07-11)At this time, Celebrity endorser in Indonesia shows a significant development from year to year. Therefore, the company must continue to grow in advertise products as attractive as possible in order to meet the needs of ... -
Pengaruh Community Building, Overall Satisfaction, dan Switching Barriers terhadap Repurchase Intention tiket Air Asia di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-10)Surabaya is the second largest city in Indonesia, with the development of industries that thrive many companies are starting to get attention from the public and trying to attract buying interest from the public. This ... -
Pengaruh Construed External Image Of The Company, Perceived Salesperson Characteristics, Perceived Company Characteristics terhadap Customer Extra Role Behaviors melalui Customer Company Identification pada produk HARS di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-10-11)Penelitian ini ditujukan untuk mengetahui bagaimana pengaruh Construed External Image of the Company, Perceived Sales Person Characteristics, Perceived Company Characteristics terhadap Customer Extra Role Behaviors pada ... -
PENGARUH CORPORATE IMAGE,CORPORATE LEADERSHIP, IMMEDIATE MANAGER,COOPERATION, CONDITIONS OF WORK TERHADAP EMPLOYEE SATISFACTION DAN LOYALTY KARYAWAN PT NUTRIFOOD SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-09-01)The fundamental changes in the business environment have resulted in dramatic changes to the essential traits of human resource systems and demonstrating the increasing importance of HR for business. Another impact is ...