Browsing Final Project (man) by Title
Now showing items 1-20 of 512
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ANALISA ASOSIASI MEREK, NILAI PRODUK, DAN KUALITAS PELAYANAN, SERTA PENGARUHNYA TERHADAP KEPUASAN DAN KESETIAAN PELANGGAN NIKE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-05-10)Competition in sports apparel nowadays can be said fairly tight between one brand and another brands, includes a new local brand that start raising. Especially in nowadays, people awareness of their need to exercise is ... -
ANALISA FAKTOR OPERANT DAN OPERAND SERVICE QUALITY TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER ENGAGEMENT DAN CUSTOMER SATISFACTION PADA KONSUMEN JW MARRIOT DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-08-14)Hotel industry is one of the industry that supports the tourism sector at Surabaya. The number of hotel increasing definitely have a positive impact towards tourism destination to Surabaya, but on the other hand this event ... -
Analisa faktor-faktor yang mempengaruhi customer trust, customer satisfaction dan customer loyalty pada pelanggan Shopee di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-09-14)Teknologi yang selalu berkembang dengan pesat membuka peluang bagi perusahaan untuk melakukam perkembangan dalam bisnisnya. Salah satu inovasi teknologi yang paling bermanfaat adalah dalam bidang komunikasi yaitu, internet. ... -
ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI KEINGINAN UNTUK MENGGUNAKAN TABLET SAMSUNG GALAXY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-11-28)Nowadays, technological advances around the world including in Indonesia has been growing rapidly and this development is supported by increased and varied human need for technology. One of the technological developer ... -
ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI ULANG PADA PRODUK MCDONALD DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-10)Globalisasi menyebabkan persaingan yang semakin ketat antara merek asing dan merek lokal, terlebih lagi di jaman sekarang kebutuhan utama dari masyarakat adalah pangan dan juga masyarakat memperlukan sesuatu yang serba ... -
ANALISA PENGARUH CUSTOMER AUTHENTICITY PERCEPTION TERHADAP BRAND LOYALTY MELALUI BRAND AWARENESS, BRAND IMAGE DAN PERCEIVED QUALITY PADA KONSUMEN D’CAFESERA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-08-02)Food and beverage industry is currently growing rapidly with the development of the times, this is of course the impact of increasingly competitive competition in the food and drink market. So nowadays there is a restaurant ... -
ANALISA PENGARUH FOOD QUALITY DAN SERVICE QUALITY TERHADAP REPURCHASE INTENTION MELALUI PERCEIVED VALUE DAN CUSTOMER SATISFACTION PADA KONSUMEN JAMIES ITALIAN KUTA BEACH RESTAURANT DI BALI
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-04-26)Business in Dewata Island is a good choice because in Bali there are so many business opportunities. Restaurants are good business that and have a very good chance in the future. Jamie’s Italian Kuta Beach Restaurant has ... -
Analisa Pengaruh Iklan Terhadap Kesadaran Merek Dan Persepsi Kualitas Dan Pengaruhnya Terhadap Loyalitas Merek (Studi Pada Merek Coca-Cola)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-18)Coca-cola, a brand which became the market leader especially in the carbonated drinks market. Since 1891, The Coca-cola Company has grown to become one of the comapnies with high value brand that is ranked sixth on the ... -
ANALISA PENGARUH INSENTIF DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN (STUDI PADA KARYAWAN PT. ARTO METAL INTERNASIONAL SIDOARJO)
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-11-21)The purpose of this research is to know and explain the significance of the the effect of Incentive Material and Incentive Non Material to Work Motivation. The effect of Incentive Material and Incentive Non Material to the ... -
ANALISA PENGARUH KNOWLEDGE OF SPONSOR PRODUCTS, SPORTS ACTIVENESS, SPORT ENTHUSIASM TERHADAP CUSTOMER LOYALTY MELALUI COMMUNITY INVOLVEMENT DAN POSITIVE BRAND OPINION PADA CELEBRITY FITNESS GALAXY MALL DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-11-19)Now a healthy lifestyle has become a trend. Compared to the past, awareness of healthy lifestyle now is very common. In the past, a lot of people do not exercise. This awareness leads them to join many sports activities. ... -
ANALISA PENGARUH OLFACTORY, EXPERIENTIAL MARKETING, SERVICE QUALITY, DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTIONS PADA PELANGGAN TOUS LES JOURS GALAXY MAL SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-07-31)This study aimed to find out the influence of olfactory marketing, experiential marketing, service quality, and customer satisfaction on repurchase intentions of TOUS les JOURS’ (located on Galaxy Mal Surabaya) ... -
ANALISA PENGARUH PERCEIVED BENEFIT DAN PERCEIVED RISK TERHADAP PERCEIVED VALLUE YANG MEMBENTUK INTENTION TO USE PELANGGAN LAZADA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-12-13)The growth of Internet users in Indonesia from year to year are increasing. The number of people that connected to the Internet network makes the company in the sale of products and services expand their business into ... -
Analisa pengaruh quality of product, brand image, dan quality of service terhadap loyalty melalui customer trust pada pelanggan Igor’s Pastry di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2021-01-12)Pada jaman sekarang ini setiap orang mencari cara mudah dan cepat ketika melakukan sesuatu. Masyarakat sekarang yang mementingkan efisiensi waktu selalu mencari opsi lainnya untuk melakukan sesuatu dengan lebih simple ... -
ANALISIS CONSUMER INNOVATIVNESS WITH HEDONIC VALUE , UTILITARIAN VALUE TERHADAP CONTINUANCE INTTENTION PADA KONSUMEN “OPPO” DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-07-12)One of the rising smartphone manufacturers in the Indonesian cellular market is OPPO. Although including a new competitor in the mobile market, but OPPO market share is already high. In fact, its sales volume is claimed ... -
ANALISIS CONSUMER’S BUYING BEHAVIOR PADA TOKO TRADISIONAL MELALUI SERVQUAL, KEPERCAYAAN DAN EMOTIONAL BRANDING (STUDI KASUS PADA TOKO TULUS HARAPAN SURABAYA)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-09)The presence of modern retail's growing lead threatened to existence of traditional stores in Surabaya. However, it is evident that there are still many traditional stores are able to survive amid the phenomenon, with ... -
Analisis fakto faktor yang mempengaruhi "customer satisfaction terhadap customer loyalty" pelanggan ranch market supermarket di Galaxy Mall Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2021-01-11)Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh price, service, atmosphere, product quality, selection, convenience terhadap Customer satisfaction melalui customer loyalty. Manfaat yang diharapkan dari penelitian ... -
Analisis faktor faktor yang mempengaruhi customer loyalty pelanggan H&M di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-09-14)Pertumbuhan industri ritel Indonesia melambat karena beberapa hal, seperti kondisi ekonomi masyarakat kelas menengah ke bawah dan adanya pergeseran pola konsumsi ke leisure (kuliner, travelling, dan entertain) yang telah ... -
ANALISIS FAKTOR INTEGRATED MARKETING COMMUNICATION TERHADAP CUSTOMER LOYALTY MELALUI CAMPAIGN EFFECTIVENESS PADA KONSUMEN ADIDAS DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-16)Public awareness of healthy living has increased, a healthy lifestyle began to be adopted, including exercise. In exercising, of course, you need sports clothing because clothing that is commonly used is not suitable for ... -
ANALISIS FAKTOR OLFACTORY TERHADAP PURCHASE INTENTION DENGAN APPROACH BEHAVIOR DAN EXPERIENTIAL MARKETING SEBAGAI VARIABEL INTERVENING PADA PRODUK DOWNY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-09)This study is to find out the effect of olfactory, approach behavior, and experiential marketing toward purchase intention on Downy consumer that live in Surabaya. Sample that use in this study is Downy consumer that ... -
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI MINAT BELI VALUE PLUS HYPERMART DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-10)This study aims to investigate the effects of store image and service quality on brand image and purchase intention for a Value Plus private label brand Hypermart in Surabaya. The sample in this study consisted of one ...