Browsing Final Project (man) by Title
Now showing items 61-80 of 512
-
Analisis pengaruh attractiveness, expertise dan trustworthiness terhadap purchase intention melalui brand satisfaction, brand image, dan brand trust pada produk scarlett di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2021-10-14)Industri fashion mengalami perkembangan yang pesat khususnya industri kecantikan. berbagai merek produk kosmetik banyak ditemukan di pasaran dengan berbagai varian produk dan variasi harga. Banyaknya pilihan produk kosmetik ... -
Analisis pengaruh authenticity, prior experience, interpersonal justice, dan involvement terhadap revisit intention konsumen kopi janji jiwa di Tomohon
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2021-10-09)Gaya hidup seorang merupakan pola hidup seseorang yang diekspresikan dalam kegiatan, atensi, serta opininya. Gaya hidup pada prinsipnya merupakan pola seorang dalam mengatur waktu serta uangnya. Gaya hidup pengaruhi sikap ... -
ANALISIS PENGARUH AWARENESS OF MANUFACTURER’S NAME MELALUI PRODUCT-QUALITY PERCEPTION, PERCEIVED RISKS, PRICE-VALUE PERCEPTION, DAN BRAND ATTITUDE TERHADAP BRAND LOYALTY INDOFOOD DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-02)In 2018 the growth of domestic products has begun to develop, many products are able to compete in national and international markets. The food and beverage industry is one of the five priority industrial sectors in the ... -
ANALISIS PENGARUH AWARENESS TERHADAP PURCHASE INTENTION MELALUI RISK PERCEPTION, ACCEPTABILITY, AFFORDABILITY, DAN ACCESSIBILITY (STUDI PADA PRODUK FASHION "RUDEMARS" DI SURABAYA)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-12-11)The development of the growing fashion industry also experienced in Indonesia. It is also used by local producers to create a brand in the fashion field. Therefore, this study was conducted to analyze the effect of ... -
Analisis Pengaruh Brand Benefit (Functional Benefit,Experiental Benefit, Symbolic Benefit, Monetary Benefit) Dan System Characteristic ( System Quality, Information Quality) Terhadap Repurchase Intention Melalui Parasocial Interaction Dan Perceived Usefuness Pada Aplikasi Traveloka di Kota Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-05-03)The rapid development of technology becomes an opportunity for companies to grow their business. One of the most useful technological innovations is the internet. With the internet, companies can sell their products ... -
Analisis pengaruh brand conciousness, materialism, social comparison, fashion innovativeness dan fashion involvement terhadap attitude towards luxury fashion goods pelanggan Furla di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-09-14)Pertumbuhan industry fashion saat ini sangat meningkat. Dan tentu saja dengan meningkatnya persaingan dalam fashion maka perusahaan pun harus meningkatkan kualitas dan juga memberikan sikap yang baik bagi para konsumen. ... -
ANALISIS PENGARUH BRAND EVIDENCE, BRAND HEARSAY, DAN SATISFACTION TERHADAP REPURCHASE INTENTION MELALUI BRAND ATTITUDE PELANGGAN PIZZA HUT DELIVERY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-12-11)Industri makanan cepat saji (fast food) merupakan industri yang mengalami pertumbuhan pesat di Indonesia. Pertumbuhan dalam bidang makanan mampu menyuplai PDB Indonesia hingga sebesar 60%. Dengan berbagai bentuk industri ... -
ANALISIS PENGARUH BRAND EXPERIENCES, TRUST DAN SATISFACTION TERHADAP BRAND LOYALTY AMDK AQUA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-18)Surabaya as the second biggest city in Indonesia, has been rapidly development and there is no exception either for service or manufacturing companies. This foundation conducted a study to test the effect of brand experiences, ... -
“ANALISIS PENGARUH BRAND PERSONALITY DALAM UPAYA MENINGKATKAN BRAND LOYALTY KONSUMEN TAO KAE NOI FOOD DI SURABAYA”
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-08-03)By 2017, the food and beverage industry becomes an opportunity in good business. Indonesia's consumer interest in snack foods has grown over the past few years underpinned by rapid economic growth. With the potential of ... -
ANALISIS PENGARUH BRAND, STYLE, PRICE DAN SOCIAL IDENTITY TERHADAP REPURCHASE INTENTION GEN-Y PADA MEREK FASHION UNIQLO DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-08-03)Changes in consumption spending are best understood by taking a generation approach. Lifestyle and social value determined by generations have the same effect on purchases. Consumer motivation and purchasing engagement are ... -
ANALISIS PENGARUH CELEBRITY CREDIBILITY, CELEBRITY ATTRACTIVENESS, CONGRUENCY TERHADAP PURCHASE DECISION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA PRODUK DAMN! I LOVE INDONESIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-12)The development of the growing fashion industry also has an effect in Indonesia. It is also used by celebrities in Indonesia to build their business, especially in the fashion industry. In addition celebrity using their ... -
ANALISIS PENGARUH CELEBRITY ENDORSEMENT TERHADAP DAYA TARIK IKLAN UNTUK MENINGKATKAN MINAT BELI TOP COFFEE PADA MASYARAKAT SURABAYA OLEH : PRAYOGO SETIAWAN 011201000006
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-10)Along with the times, consumption patterns at this time is come to change . It can be seen from the tendency of society , who prefer products that are easy to use. Therefore , this study will focus on one of the instant ... -
ANALISIS PENGARUH CELEBRITY ENDORSER'S CRITERIA TERHADAP BRAND IMAGE PADA PRODUK CLEAR COMPLETE SOFT CARE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-13)At the present, many large companies are trying to grab their market share lead to increasing competition in every industry, especially toiletries industry. In Indonesia alone there are three major companies that compete ... -
ANALISIS PENGARUH CITRA INSTITUSI DAN PENGALAMAN KONSUMEN TERHADAP KESETIAAN INSTITUSI SISWA SMAK KOLOSE SANTO YUSUP MALANG
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-04)Education in Indonesia is a whole education held in Indonesia. In structured education in Indonesia is the responsibility of the Ministry of National Education of the Republic of Indonesia (MONE), formerly the Ministry ... -
ANALISIS PENGARUH COMPANY REPUTATION DAN OVERALL SATISFACTION TERHADAP REPURCHASE INTENTION MELALUI VARIABEL CONSUMER TRUST, CONSUMER COMPANY IDENTIFICATION DAN CONSUMER COMMITMENT TERHADAP PELANGGAN MASKAPAI PENERBANGAN GARUDA INDONESIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-08-03)The development of modern transportation is very rapid, along with the human need to move quickly from one place to another with a great distance. It is in support of innovation and development in terms of transportation ... -
ANALISIS PENGARUH COMPLAINT HANDLING TERHADAP BRAND CREDIBILITY MELALUI SATISFACTION WITH COMPLAINT HANDLING DAN OVERALL SATISFACTION PADA KONSUMEN MASKAPAI LION AIR DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-04-26)With increasingly fierce competition, airlines are required to constantly improve services for their passengers satisfaction. Lion Air airlines is one of airlines as consumer choice. Based on the level of top brand, Lion ... -
ANALISIS PENGARUH CONNECTEDNESS DAN PERCEIVED QUALITY TERHADAP INTENTION TO REPEAT DENGAN AUDIENCE SATISFACTION DAN AUDIENCE VOICE SEBAGAI VARIABEL INTERVENING PADA PENONTON X FACTOR INDONESIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-10)The development of talent search television program in Indonesia, further increase competition among television station. Sustainability of a television program is a very imporatnt thing for the television program. For ... -
ANALISIS PENGARUH CONSTRUED EXTERNAL IMAGE OF THE COMPANY, PERCEIVED SALESPERSON CHARACTERISTICS, PERCEIVED COMPANY CHARACTERISTICS TERHADAP CUSTOMER EXTRA ROLE BEHAVIORS MELALUI CUSTOMER COMPANY IDENTIFICATION PADA KONSUMEN SUSHI TEI DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-08-03)The rapid development of technology becomes an opportunity for companies to grow their business. One of the most useful technological innovations is the internet. With the internet, companies can sell their products ... -
ANALISIS PENGARUH CONSUMER PERCEPTION (HEALTH, SAFETY, ENVIRONMENTAL FRIENDLY, PRODUCT QUALITY) TERHADAP ACTUAL REPURCHASE BEHAVIOR MELALUI REPURCHASE INTENTION PADA KONSUMEN CIMORY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-04)Yogurt is a dairy product that is through the fermentation process of lactic acid bacteria, lactobacillus bulgaricus and streptococcus thermophilus. The advantages of yogurt from other dairy products are more amount of ... -
ANALISIS PENGARUH CONSUMER PREFERENCE MELALUI BRAND VALUE DAN PENGARUH PRODUCT INNOVATION MELALUI BRAND LUXURY TERHADAP WILLINGNESS TO PAY A PREMIUM PRODUK LOUIS VUITTON DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-06)Louis Vuitton, the fashion retailer owned by LVMH Group, is a leader of luxury goods brands in the world that is familiar to the lovers, has a strong and dynamic growth since it has been established in 1987. As a luxury ...