Browsing Final Project (man) by Author "ALINEGORO, IRWAN HARTONO"
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PENGARUH ELEMEN EKUITAS MEREK ( BRAND EQUITY ) TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN (X) S.M.L DI SURABAYA
ALINEGORO, IRWAN HARTONO (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-11-27)In 2011, fashion has become more attentive for indonesian people hence this affect a lot of fashion industries to develop. Indonesian people are very interested to purchase fashion things particularly clothes to express ...