Browsing Final Project (man) by Author "ANTADINATA, NEHEMIA RHEMAYUWARDI"
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THE INFLUENCE OF SOCIAL MEDIA AND ENGAGEMENT ON BRAND ENGAGEMENT AND WORD OF MOUTH OF AIRASIA
ANTADINATA, NEHEMIA RHEMAYUWARDI (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-01)Since its rapid growth within, Word of Mouth occurs all the time with Social Media. Social Media defined to be genuine conversation of people in mutual interest. Word of Mouth in the business is vocal aspect in brand ...