Browsing Final Project (man) by Author "GOENAWAN, SUTRISNO V"
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THE INFLUENCE OF COUNTRY OF ORIGIN IMAGE TOWARDS BRAND PERSONALITY AND INTENTION TO PURCHASE ZARA PRODUCTS IN SURABAYA
GOENAWAN, SUTRISNO V (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-11-30)Companies all over the world are exploring foreign markets for business expansion. With globalization, consumers are presented with a greater array of product choices. Potential product selection includes a higher ...