Browsing Final Project (man) by Author "HAKIM, MUHAMMAD ALIMUL"
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“ANALISIS PENGARUH BRAND PERSONALITY DALAM UPAYA MENINGKATKAN BRAND LOYALTY KONSUMEN TAO KAE NOI FOOD DI SURABAYA”
HAKIM, MUHAMMAD ALIMUL (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-08-03)By 2017, the food and beverage industry becomes an opportunity in good business. Indonesia's consumer interest in snack foods has grown over the past few years underpinned by rapid economic growth. With the potential of ...