Browsing Final Project (man) by Author "HARTONO, OEI LOLITA"

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    • ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI MINAT BELI VALUE PLUS HYPERMART DI SURABAYA 

      HARTONO, OEI LOLITA (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-10)
      This study aims to investigate the effects of store image and service quality on brand image and purchase intention for a Value Plus private label brand Hypermart in Surabaya. The sample in this study consisted of one ...