Browsing Final Project (man) by Author "JESSICA, ANGELIS"
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ANALYSIS OF THE EFFECTS OF STORE ENVIRONMENT ON POSITIVE AFFECT AND URGE TO BUY IN SHAPING IMPULSE BUYING OF CUSTOMERS AT MINISO TUNJUNGAN PLAZA SURABAYA
JESSICA, ANGELIS (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-18)Changing lifesyle of Indonesian consumers towards a more sophisticated and more fashion concerned has constributed to the increasing tense of competition among retail industries, especially among modern convenience stores ...