Browsing Final Project (man) by Author "LAUREN, ELIZABETH ALEXANDRIA"
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THE INFLUENCE OF BRANDING PERSPECTIVE AND MONEY ATTITUDES ON COMPULSIVE BUYING BEHAVIOR WITH CREDIT CARD AS THE MODERATOR (Study on Charles & Keith Customers with Credit Card in Surabaya)
LAUREN, ELIZABETH ALEXANDRIA (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-25)Relating female fashion and compulsive buying behavior, this study focuses on “Charles & Keith” as the object of research. Charles & Keith is a popular Singaporean brand known for women’s fashion: footwear and accessories ...