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    • Analysis of Price, Car Model, Safety, Brand towards Buying Decision of Uber in Surabaya 

      Lakhwani, Mohit Amardas (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-11-27)
      The traffic congestion in Surabaya, has led city officials to enhance planning efforts to increase public transportation networks. Irregular public transportation schedules and declining perception of the attractiveness ...