Browsing Final Project (man) by Author "Nugraha, Kyko"
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Analisis pengaruh functions, usability, design, applications, price, customer support, corporate image, switching barrier, terhadap customer loyalty melalui customer satisfaction pada pengguna smartphone samsung di Surabaya
Nugraha, Kyko (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-09-09)Variabel - variabel yang digunakan dan dibahas dalam penelitian ini adalah customer loyalty, customer satisfaction, switching barrier, device feature (function, usability, design, applications, device price), corporate ...